Press Office
Turning your brand's news into compelling stories that journalists want to cover, from openings and menus to founder-led narratives.

Rooted is a PR and communications consultancy shaping strategy and considered storytelling for premium hospitality, F&B and experience-led brands. Based in Yorkshire, working with brands across the UK.
STAY | TASTE | CULTURE

About us
Rooted is a Yorkshire-based PR and communications consultancy, guided by an instinctive feel for hospitality. We deliver clear strategy and thoughtfully considered storytelling that places your brand exactly where it belongs.
We combine creativity and commercial empathy to shape brand narrative that cuts through noise, and grows presence with purpose.
Whether you're launching a new concept, repositioning, or looking to engage the right media and influencers, we help nurture the roots for lasting growth and clear impact.
Sectors we work with

Stay
City | Country | Wild
Hotels, cabins, retreats and stays where every detail signals the brand.

Taste
Dining | Concepts | Brands
Restaurants, bars, caterers and food and drink brands with a story to tell.

Culture
Heritage | Tourism | Arts
Tours, galleries, museums and experiences worth travelling for.
Our services
Engage us across the full spectrum or as a specialist partner for a specific need. Every engagement is shaped around the character of your brand.
Turning your brand's news into compelling stories that journalists want to cover, from openings and menus to founder-led narratives.
Identifying the right opportunities and crafting submissions that position your brand for meaningful industry recognition.
Developing the messaging, tone of voice and foundational copy that guide how your brand speaks and shows up in the world.
Strategic guidance, creative ideation and campaign management to help your brand communicate with clarity and lasting impact.
We start below the surface, understanding your brand, your ambitions and the people you want to reach.
We build the roots: strategy, messaging and the story only you can tell.
Considered campaigns, press office and thought leadership that compound over time.
Grow with Rooted
Tell us a little about your brand and what you're working toward. We reply to every enquiry personally, usually within two working days.
Start a conversation
Drop us a line about your project, launch or repositioning.
We work with hotels, restaurants, bars, food and drink brands, and culture-led experiences across the UK.
Email alice@rootedcommunications.co.uk